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Over the next three weeks, Tohoku University students can enjoy Double Chocolat, a new flavour of the brain doughnut, for just 50 yen each.

These doughnuts are called "brain doughnuts" because they contain vitamin B1, which is said to stimulate brain activity.

Selected shops on campus will sell 600 of these special doughnuts every Monday, Wednesday and Friday from June 9 - 27, 2025.

As with the popular 100-yen breakfast campaigns, this doughnut offer is possible due to a generous donation from the Tanaka Kikinzoku Memorial Foundation through the Tohoku University Fund.

Double Chocolat Brain Doughnuts
Period: Mondays, Wednesdays and Fridays, June 9 - 27, 2025
Price: 50 yen (limited to one per customer)
Location: At the campus stores listed below

※ The number of doughnuts at each store may vary but a total of 600 will be on sale each time.
※ Doughnuts will be delivered to the shops at around 10 a.m. and 1:30 p.m.